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Kait Photography

Brisbane based photographer

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Why Use Black And White Photography In Advertising

Interested in photography? At kaitphotography.com.au you will find all the information about Why Use Black And White Photography In Advertising and much more about photography.


The Benefits Of Effective Black And White Advertising

    http://ermahgerdmedia.com/the-benefits-of-effective-black-and-white-advertising/#:~:text=Amongst%20colour%20ads%20a%20b%26w%20image%20will%20stand,through%20subtle%20hues%20in%20highlights%2C%20midtones%20and%2For%20shadows.
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The Benefits Of Effective Black And White Advertising

    http://ermahgerdmedia.com/the-benefits-of-effective-black-and-white-advertising/
    Amongst colour ads a b&w image will stand out. Variations like duo/tritone or black and white with partial colour usage can assist in drawing attention to a particular subject or convey a certain mood through subtle hues in highlights, midtones and/or shadows.

When and Why to Use Black-and-White Photography (and …

    https://embracepresets.com/black-and-white-photography-guide/
    Black-and-white photographs are inherently simpler because they lack the element of color. This puts a greater focus on other elements of the photograph, and you can use black-and-white images to highlight an element that color would have distracted from.

Does black-and-white advertising help consumers make …

    https://www.sciencedaily.com/releases/2015/01/150122084346.htm
    Black-and-white advertising can get consumers to focus on the basics while color can help advertisers promote specific features that could set …

5 Reasons You Should Try Black and White Photography

    https://digital-photography-school.com/5-reasons-why-try-black-and-white-photography/
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Black and White Photography – How and Why We Use It

    https://carlacoulson.com/black-and-white-photography-how-and-why-we-use-it/
    Hence if the colours jar, or they are not harmonious or are distracting that is when I convert an image to black and white. I use black and white often when an image is graphic (like in the fashion pic above), when the photo has been taken in a ‘reportage’ or ‘lifestyle’ way and I want to make this image stronger (like the family in Naples), when I want to cut to the core of a portrait and let the …

Black and White Photography Tips for Timeless Captures …

    https://www.shutterturf.com/blog/black-and-white-photography-tips/
    In the coming years, this medium would have a significant impact on culture, as black and white photography and film were used in advertising, politics, print, and other popular media. Present Day—Currently, black and white photography is still a popular medium for beginning and advanced photographers alike. Photographers of today have the choice of using …

Why Choose Black And White Photography - Outdoor …

    https://www.outdoorphotographer.com/tips-techniques/nature-landscapes/why-choose-b-and-w/
    A black-and-white image deconstructs a scene and reduces it to its forms and tones. Distracting colors are recast as subtle shades of gray that add to a composition—at least if the image has what it takes to be rendered in black-and-white. Personally, I …

Why It’s Still Important to Shoot In Black And White

    https://fstoppers.com/fashion/why-its-still-important-shoot-black-and-white-48141
    4. The Timeless / Classic Quality From Black And White. One of the most common reasons people want to shoot in black and white today is because it lends a certain timeless quality to the images ...

Black And White Photography: A Beginner’s Guide

    https://photographypro.com/black-and-white-photography/
    Black and white photography removes any distraction of color and helps the viewer focus on other aspects of the photo, such as the subject, the textures, shapes and patterns, and the composition. So, you can use all the same composition techniques – like the rule of thirds – that you’d use in color photography.

The Psychology of Design: The Color Black in Marketing …

    https://www.impactplus.com/blog/the-psychology-of-design-black-in-marketing-design
    Since this product will eventually be used in a user’s home, the neutral background allows the user to picture the product in their own space as opposed to an artificial space created by more intricate photography. The use of black here as opposed to white pulls out smaller, more intricate details of their stone products and provides the user with an overall …

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